Byju’s has been announced as an official sponsor of the FIFA World Cup Qatar 2022. The FIFA World Cup Qatar 2022 will take place from November 21 to December 18, 2022.
Through the partnership, Byju’s will get the rights to the FIFA World Cup 2022 marks, emblem, and assets, and run unique promotions to connect with passionate football fans around the world. It will also be responsible for creating engaging and creative content with educational messages as part of a multifaceted activation plan.
“FIFA is dedicated to harnessing the power of football towards the goal of enacting positive societal change. We’re delighted to be partnered with a company like Byju’s, which is also engaging communities and empowering young people wherever they may be in the world,” FIFA’s Chief Commercial Officer, Kay Madati, said in a statement.
“We are excited to be sponsoring the FIFA World Cup Qatar 2022, the biggest single-sport event in the world. It is a matter of pride for us to represent India on such a prestigious global stage and champion the integration of education and sport. Just as football inspires billions, we at BYJU’S hope to inspire the love of learning in every child’s life through this partnership,” Byju Raveendran, BYJU’S Founder and CEO said.
BYJU’S has been leading in tech-driven, personalized, and engaging educational content and products having a viewership of 150 million across the world.
The company has empowered 3.4 million students from underserved communities with digital learning in India and aims to reach 10 million students in India by 2025.