Interior Infrastructure company Greenply Industries Limited has announced its association with the first-ever IPL team from Uttar Pradesh, namely Lucknow Super Giants, as Associate Partner of the franchise.
Mr. Rajesh Mittal, Chairman cum Managing Director, Greenply Industries Ltd. & Mr. Manoj Tulsian, Joint Managing Director & CEO, Greenply Industries Ltd. were present during the press conference which was organized in Lucknow to announce the association. Mr. Raghu Iyer, CEO, Lucknow Super Giants & the Team was also present at the occasion, attending the conference virtually.
Uttar Pradesh is the second-largest plywood market by value and the association will help Greenply enhance its brand and business presence across the state and nationally.
Mr. Rajesh Mittal, Chairman cum Managing Director, Greenply Industries Ltd spoke on the occasion, “There has been a dynamic shift in the consumer pattern towards the branded products and hence we see a lot of growth potential in the Uttar Pradesh market. Our three new manufacturing units will cater to serve the growing demand for plywood and allied products in this market and will cumulatively help us to grow our business operations nationally. Uttar Pradesh is an ideal investment destination for us as this market even in the current scenario is the third-largest value contributor towards our business.”
Mr. Manoj Tulsian, Joint Managing Director & CEO, Greenply Industries Ltd said, “We are very proud to associate ourselves with Lucknow Super Giants, the first-ever team from Uttar Pradesh in the T20 competition. Uttar Pradesh is a key market for us, and we hope this association creates a significant positive impact amongst our target consumers. India is a cricket frenzy nation, and this partnership will help us to build a high brand recall and reach amongst our target audience. We look forward to a very successful season for both the brands.”